Marketing Kit Tutorial Video Summary

1. Initial Setup

  • Add property information so listing details auto‑populate across all assets.

  • Upload headshot and office logo to ensure consistent branding.

  • Update profile data (phone, license number, etc.) once—future kits inherit it.

2. Overview of All Asset Types

  • Social Media Reels: 9×16 videos for Reels, Stories, and timeline posts.

  • Stories & Posts: Vertical templates designed to highlight the listing and the agent.

  • Landscape Posts: Horizontal graphics ideal for showcasing wide rooms or exteriors.

  • Square Posts: Versatile tiles for timelines, email signatures, or text campaigns.

  • Pinterest Tower: A tall, scrollable layout featuring the top 16 photos.

  • Slideshows: Branded or unbranded video slideshows in square or horizontal formats.

  • Property Sites: Mobile‑friendly, customizable listing websites.

  • Print‑Ready Flyers: High‑resolution PDFs ready for professional printing.

  • Weekly Traffic Report: Automated client updates—just enter name, email, and preferred day.

3. Editing Tools

  • Edit text directly on templates; adjust fonts, size, and color.

  • Replace or reorder photos by dragging.

  • Resize, crop, flip, add drop shadows, strokes, or gradients.

  • Add media, text, or shapes from the left toolbar.

  • Preview video reels before saving.

  • Undo or reset to revert changes.

4. Property Site Customization

  • Copy branded/unbranded links, download QR codes, and edit site details.

  • Change design style, fonts, and layout.

  • Add background music.

  • Use “Surprise Me” for auto‑generated design choices.

  • Reorder gallery images and update listing info.

5. Closing Message

The video ends by reinforcing the goal: help agents market current listings effectively and win future ones.

Highlights (Chronological)

0:14 Welcome + Setup

  • Introduces the Marketing Kit

  • Shows where to enter listing details

  • Explains how profile data syncs across assets

0:53 Social Media Assets

  • Reels, stories, posts

  • Vertical, square, and landscape formats

  • Pinterest Tower and slideshows

1:35 Property Sites

  • Mobile‑friendly listing sites

  • Branded/unbranded versions

  • QR code downloads

1:44 Print + Reports

  • Flyers ready for print

  • Weekly traffic report automation

1:57 Editing Tools

  • Text editing

  • Photo swapping and reordering

  • Cropping, resizing, effects

  • Adding media, shapes, and text

3:25 Property Site Deep Dive

  • Design styles

  • Layout adjustments

  • Background music

  • Gallery ordering

  • Listing data updates